![]() ![]() In the 90s he was phenomenally successful, and he wanted to produce a movie. Our brains couldn’t keep all the information they hold about the world if we would use stories to make meaning of itĮmotion bonded with information is resonant, memorable and actionable Wanting your child to behave and grow up to be a great personĤ.2.3 story is the way we make sense of our world We’re all in the business of emotional transportation every day of our lives ![]() It’s not so important to have an elaborate story (20%), it’s way more important to BE the story yourself by the way you tell (80%)Ĥ.2.2 moves people emotionally: EMOTIONAL TRANSPORTATION ![]() See also: success and failure are far closer together than you may perceive You don’t need to be John Grisham or Robert Frost or some kind of master story teller You just have to start using it.ģ.5.1 it’s very easy, because you already know them intuitively.Īre your feet, tongue and heart going into the same direction?Ĥ.1.6 understanding they’re an AUDIENCE, not a customerĤ.1.9 even if you don’t have a “story” – if you get the telling part right, you’ll pull it off! Because when you talk like that, you automatically talk in stories. #HITLER TEXTIFY SKIN#The major could use to “sell” the idea to all the other constituents that would have to be convincedģ.1 Guber is part of an organization called demand mediaģ.2 Guber asked people he knew if they’d like to share their storiesģ.3 if you have a voice – get in state to use itģ.4 if you have a mission, something to sell, move – understand WHAT’S IN IT FOR THE OTHER PEOPLEģ.4.1 don’t try to be interesting, BE INTERESTEDģ.4.2 show them that you have skin in the gameģ.5 power of storytelling: you already have it in you. ![]() Guber didn’t provide the major a story that… Young insurance woman asked Guber then: “Well, what story did you tell?” and Guber replied: “I didn’t tell a story, I gave him all the facts and numbers, etc.” and she said: “oh…” and the way she said that made him realize what his mistake was – not telling a compelling story Major said: “you gonna bring rainman back here?” (hint: rainman is brilliant with data, but “emotion stupid”) – Guber wasn’t making a compelling case, he wasn’t moving the major, wasn’t getting him excited – he just bombarded him with power point presentations and bullet points, and numbers and facts Wanted to built stadium in Las Vegas too, met the major of Las Vegas to pitch his idea Not about public speaking, but about SHOWING UPġ.3 the world’s greaterst leaders – both good and bad – won people over with the power of storiesġ.3.1 think of the stories Hitler told the Germans about the jewsġ.3.2 think of the stories that Martin Luther King told about his dream of sons of slaves and farmowners, playing togetherĢ When did Peter Guber had “storytelling” epiphany?Ģ.1 big shots are as succeptible to the power of story as everyone else (entrepreneurs, business moguls, etc.Ģ.2 Peter Guber has been using storytelling intuitively for many years already, but at some point he realized that storytelling is can make the difference between success and failureĢ.2.1 success and failure are far closer together than you may perceiveĢ.3.1 he was major player in baseball & entertainment business and built stadiums #HITLER TEXTIFY PDF#Click on the image to download the full size PDF file of this storytelling mindmapĬlick here to download the storytelling MindMap as PDF in full sizeĪnd here’s the “textified” version of my mindmap, if you prefer a more structured approach.ġ.1.1 storytelling is most effective way to get people to act ![]()
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